Blood Thinner PSA

Along with an agency team, Mariah created the idea, story, and treatment for a short film that staged a serious car accident following a family visit. By juxtaposing a story of warmth and togetherness with a shocking emergency, we helped drive home to doctors the importance of considering reversal when prescribing a blood thinner, by showing that accidents can happen anytime, anywhere.

Client: Boehringer Ingelheim (PRADAXA®)
Creative Agency: McCann Health
Production Agency: Craft Worldwide
Director: Brian Lannin
Art Director: Mariah Marasco
Copywriter: Eddie Rose
(Winter 2017).

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