Blood Thinner PSA (2nd Film)

Following "Split Second", our team created a second awareness video that followed an older man's day after he gets into a minor but upsetting car accident. When viewers are least expecting it, we shock them with a shower fall. While the first video in the series was successful in shocking healthcare professionals, a car accident can be considered rare and extreme. By addressing an at-home accident in "11 Seconds", series covered both the extreme and the everyday.

Client: Boehringer Ingelheim (PRADAXA®)
Creative Agency: McCann Health
Production Agency: Craft Worldwide
Director: Brian Lannin
Copywriter: Eddie Rose
(Fall 2017)

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